You might be thinking, “Hey! I’ve already got a blog and it does just fine. Why do I need something else?”. But the truth is that if you want to grow your business, you need to invest in more than just blogging. You should also consider social media marketing, email marketing, and other strategies for connecting with customers on new platforms. In this post, we’ll go over five ways to grow your business.
If you already have a blog, good for you! Now it’s time to grow. Use your blog as one component of a larger strategy and try other types of marketing out as well. For example:
Infographics – A great way to engage with customers is by sharing interesting stories or statistics via an infographic, which should be linked in the sidebar of your blog posts so customers can easily find them.
Videos – Video content is not just for YouTube anymore; businesses are finding that video has incredible potential as viral marketing tools.
2. Social Media
Adding a social share plugin to your blog is a great way to encourage customers to share your content. Make sure that the buttons are visible and easily clickable when customers come across a blog post or article that they like, either from the top of the page or in the sidebar.
3. Email Marketing
As discussed earlier in this post, add a signup form for email marketing in an obvious spot on your website. Ask visitors to join your mailing list so you can send them great offers throughout their lifetime with your business – not just one-time offers – and build trust by delivering what you promised. This will help customers feel confident engaging with your business and sharing their contact information.
Work towards getting your website listed on directories that list the top websites for a variety of categories. Updating your website to include a vast array of keywords relevant to your industry will help you get listings on many quality directories. This way, customers can find your business more easily when searching online!
5. Paid Online Ads
Start by creating ads on social media or Google Adwords and promoting them with a small budget. Facebook, Twitter, LinkedIn, Instagram, and Google all offer the ability to promote your content, so start simple and work your way up once you can see how effective those first few dollars are!
To grow your business (and blogging), work on creating a strategy for all of the marketing avenues you can take. Don’t rely solely on your blog! Remember to always create quality content no matter which platform you’re sharing it with, and keep customers in mind as the reason why you’re doing what you’re doing.
More about business growing on Bizop.